It would seem the new 'Ipod Killer' Microsoft's Zune hasn't quite hit the MP3 player market with the impact as it was predicted. The device dropped to fifth place from second in the market for digital media players in its second week in US stores.

While Zune's market share declined as SanDisk Corp. boosted sales with a 50 percent price cut on its media players, taking a 39.3 percent share and knocking Microsoft from the No. 2 spot it occupied in its first week in the market.

Critics of the player site it as being big heavy & ugly.