XFM to drop daytime presenters
Thursday, May 17, 2007
GcapMedia, the owners of XFM, have announced today they plan on axing presenters on their XFM network during the day, instead choosing to focus the station on pure requests. Listeners are going to choose the non-stop tunes. They will be able to compile their own playlists online via a new microsite called Xu from May 29th, between 10am and 4pm.
XFM’s Managing Director, Nick Davidson said "XFM has always been an innovative radio station and we really felt that we were ready to push the boundaries again. We are all excited about handing over the airwaves of XFM to our listeners – it’s a new era and we can’t wait to see what kind of playlists and discussions they come up with. Our listeners are used to being able to control what they watch or listen to as these days people are inundated with choice. Allowing them to shape their own content seems the next logical step."