Not soon after Starbucks (yes, the coffee chain) announce their record label has it been announced that arguably the UK's most precious musical treasure, Sir Paul McCartney has signed to their Hear Music label.

This deal deal ends McCartney's 40-year relationship with EMI. The first release from McCartney on the label is expected to arrive in June. The material will be distributed worldwide, both in stores and elsewhere.

Hear Music is partnered with the Concord Music Group. Concord president Glen Barros said "recording artists should be attracted by the idea of a built-in audience in Starbucks".

This world has no soul really, does it?