Popworld Pulp, the magazine launched only two weeks ago as a companion rag to the popular Channel 4 show, has been shut down due to - and let's not mince our words here - abysmal sales.

Published by the Brooklands Group, the magazine limped in with sales of just 9000 for its launch issue - which considering it was aiming for 60,000, is rubbish beyond shocking. They had hoped to capitalise on the nostalgia for Smash Hits!, and the guilty pleasure that so many of us get from a weekend-hangover dip into the TV show (although obviously less so now that Simon Amstell and Miquita Oliver have been replaced by Alex "less bite than the Andrex puppy" Zane, and Alexa "Felt Holly Valance Up In A Video Once" Chung).

The most depressing thing about this whole affair is that no-one will probably dare to launch another mainstream music mag (and certainly not a weekly) ever again. So it's just likes the NME or Kerrang! until then end of time then.

Joy.