The airwaves are chocked to death with "music" TV channels. Off the top of my head I'm reeling off MTV, MTV2, MTV Base, MTV Hits, VH1, VH2, TMF, all those EMAP channels like Kerrang! Scuzz, Rockworld, KISS, The Box...but increasingly they're not really showing much music, are they? Just the latest reality TV show showing us the "real" (read as: carefully constructed fake) life of whatever slowly-getting-past-it rock star they've bunged some cash at.

Launching today and going against this grain on non-music coverage, MusFlash TV. Rather than focus on the teen markets that have been the traditional target of the increasingly ailing MTV goliath, MusFlash are aiming at older markets, citing that the 30-50 age bracket are the most significant for legal digital downloads, and that 75% of UK CD sales from the 20-60 range. Teenagers are all about the illegal download.

MusFlash are going one-step further though, promising an instand purchase system, whereby viewers can phone or text MusFlash and buy the music they are watching directly - either as a digital download or as a CD which will be delivered within 24 hours.

Music TV has been incredibly successful in generating revenue with request hotlines to choose what gets played on screen. By breaking down the barriers between viewer and content even further, MusFlash are looking to make a killing. If it works.

MusFlash is available on SKY 375.