Embrace bag World Cup song
Tuesday, March 28, 2006
After much speculation, The FA has today confirmed that chart-toppers Embrace will record the official England World Cup song to be released prior to the World Cup.
The top guitar-band were approached by The FA earlier this year and jumped at the chance to be part of the traditional World Cup preparations by writing a track for the team.
The song is titled ‘World at Your Feet’ but the demos are being kept under wraps for the time being and will be revealed nearer to the start of the tournament.
Lead singer Danny McNamara said: “The band can’t wait to get into the studio and record the new track. We think we’ve got a really good song and hopefully it will repeat the success of previous songs like New Order’s World in Motion.”
The official song has been subject of much debate since the England team qualified for the tournament last year and The FA has been inundated with requests and song entries from record companies, artists and members of the public.
FA Marketing Manager Tom Harold has negotiated the deal with Embrace’s record label Independiente following a series of meetings and pitches arranged by their publisher Melanie Johnson at EMI Music Publishing. Harold said: “The official England World Cup song has become something of an institution and is it really important that we have an original and exciting track. We’re confident that Embrace’s song will capture the imagination of the fans and players alike.
“With only 75 days to go until England’s first game against Paraguay everybody has been asking who will get the gig. We’d like to think we’ve pulled off something of a coup by bagging such a great band and keeping it secret...until now.”
Independiente’s Managing Director Mark Richardson said:
"This is another high point for Embrace, since the success of 'Out Of Nothing' they have gone from strength to strength, with their current single 'Natures Law' their biggest hit to date and this weeks release of their new album ' This New Day ' the timing couldn't be better, its a great moment for all of us “.