I have no idea why Colgate are polling people on music; maybe some devious marketer is trying to get out being involved with an X-Factor promotion. But according to the toothpaste company's findings, almost three quarters (74%) of British people believe the importance of the UK music charts has diminished in recent years.

40% believe the winners of of shows like X-Factor lack real talent, and 65% condemn reality TV talent shows for creating a generic style of music. 82% believe that true musical talent is being overshadowed by hyped sales of stars with less ability.

75% of under-18s have more respect for Lilly Allen than X-Factor winner Shayne Ward, who scraped a measley 25%.