In what seems like a bit of a modern day version of King Canute: MCD Irelands biggest promoter has been taking legal action against irelands biggest message boards community about defamatory posts on about their festival Oxegen.

The discussion forum was targeted by the Denis Desmond-owned music promotions company, after festival goers used it to complain about tent-burning and fighting at the festival in Kildare last month.

Many fans have cried foul and censorship and quote a line from the legal letter that states MCD will not tolerate any “critical of the event”.

This action has taken the story from message board chatter to national news with one fell swoop as the web is now littered with not only talk of the riots. But the Organisers unapologetic and bullying tactics that are very much a PR own goal.