The Myth of Sold Out in Seconds
Wednesday, October 03, 2007
Credit: Found On Internet
Why do newswires just print the same old crap? Take That / Led Zep / Glastonbury Festival / any other show that sells out in milliseconds:
"Spice Girls Tickets sell out in 38 seconds"
So, what happened here - 1m people registered apparently.
• Then those one million people were emailed at 9am on the dot and enough followed the link and entered their credit card details in 38 seconds?
• Or were they emailed a little earlier and told not to email before nine?
• Or it took the 02 computer 38 seconds to chose 20,000 people at random and email them the good news?
• Surely if 1m people registered, all saying 'yes! we want to buy tickets' then you could reasonably call that 'sold out'
• More likely it is all....f*cking bullsh!t?
Music Towers doesn't doubt they sold out - we just think that the Press Release lies are getting embarrassingly ridiculous these days.
Led Zep tickets were being proclaimed as having 25 million registered punters! This was lauded from the rooftops. Turns out it was only a single million a few days ago. Was that a big lie?
Festival Tickets are always being announced to sold out on the first day - yet they usually are on sale for most of the year under the banner of some sort of 'Earlybird ticket' and often go on sale a couple of weeks later with a ‘second batch’. They are often still have tickets available at different sources or agencies or on the door. But it is a good reason to put out a press release innit. Can you blame them ? For the bother of an email they get on every newswire from here to erm… well France.
Why does the BBC and other such news services bother printing them? Easy copy? It does show up the lazy journalism [of which I am sure we are as guilty as the next man– can I go to the secret Hot Chip show yet? Ed.].
Imagine a world where all stories were just that of reprinting of a press release. The Government could go to war on the flimsiest of reasons with a few bullshit press releases. In the words of Flava Flav: Don't believe the hype.